Elixir Medical/DynamX

Restoration and Brand Transformation

Elixir Medical lives by the belief that only by harnessing the power of transformation can there be real-world impact. By partnering with Kadiko, Elixir gained an inspiring brand platform and identity that showcases the power of their transformational solutions and positions them as innovators shaping the future of vascular interventions.

Kadiko first crafted stunning product branding connecting the beauty of the natural world to the groundbreaking technology of Elixir’s DynamX Coronary Bioadaptor. The Bioadaptor received a truly radical treatment from Kadiko with the invention of an entirely new product category to highlight just how revolutionary their product is.

The DynamX Coronary Bioadaptor restores blood flow to blocked blood vessels—a groundbreaking feat backed by clinical data from the landmark RCT trial that made news and astonished audiences at a late-breaking session at a major healthcare conference.

Riding the success of the late-breaking session—where Elixir stood out against leading competitors—Kadiko created an engaging microsite to provide a dynamic presentation for the data. The microsite features a Kadiko MOA video with striking 3D animation to expose the world to Elixir’s true feat in modern medicine.

At EuroPCR, Elixir launched their reimagined brand identity—developed by Kadiko—receiving an incredible response from attendees. Elixir’s new brand harnessed the essence of the DynamX Coronary Bioadaptor further bridging nature and science for their expanded portfolio of products. The Elixir Medical website features the Kadiko-created brand identity that breathes life into the innovation behind vascular intervention.