Elixir Medical/DynamX

Restoration and Brand Transformation

Elixir Medical lives by the belief that only by harnessing the power of transformation can there be real-world impact. By partnering with Kadiko, Elixir gained an inspiring brand platform and identity that showcases the power of their transformational solutions and positions them as innovators shaping the future of vascular interventions.

Kadiko first crafted stunning product branding connecting the beauty of the natural world to the groundbreaking technology of Elixir’s DynamX Coronary Bioadaptor. The Bioadaptor received a truly radical treatment from Kadiko with the invention of an entirely new product category to highlight just how revolutionary their product is.

The DynamX Coronary Bioadaptor restores blood flow to blocked blood vessels—a groundbreaking feat backed by clinical data from the landmark RCT trial that made news and astonished audiences at a late-breaking session at a major healthcare conference.

Riding the success of the late-breaking session—where Elixir stood out against leading competitors—Kadiko created an engaging microsite to provide a dynamic presentation for the data. The microsite features a Kadiko MOA video with striking 3D animation to expose the world to Elixir’s true feat in modern medicine.

At EuroPCR, Elixir launched their reimagined brand identity—developed by Kadiko—receiving an incredible response from attendees. Elixir’s new brand harnessed the essence of the DynamX Coronary Bioadaptor further bridging nature and science for their expanded portfolio of products. The Elixir Medical website features the Kadiko-created brand identity that breathes life into the innovation behind vascular intervention.

A Growing Product Portfolio: Enter LithiX

As Elixir’s product line continues to grow, so too does our partnership. With the introduction of the LithiX Hertz Contact Intravascular Lithotripsy (HC-IVL) in 2024, Kadiko built upon the existing brand platform to connect Elixir’s next groundbreaking device to the natural world.

The LithiX HC-IVL uses mechanical energy—meaning no external power source is needed—to activate metallic hemispheres that break apart hard calcium found in patients’ veins, all without damaging soft tissue.

Kadiko created a logo and sales aid with subtle nods to the device’s MOA and outcomes. It’s the small things that make a logo iconic. That’s why our team swapped out the dots for hemispheres on each “i” in the logo, making the word “LithiX” itself mimic the device’s function.

The breathtaking image on the cover of the sales aid beautifully communicates the outcomes of using LithiX; break free the calcium from patients’ veins, break free from external power sources, break free from complexity in lithotripsy.