Viatris

High-visibility healthcare in Times Square

Viatris is a global healthcare company, positioned at the forefront of merging the traditional gap between generics and brands pharmaceuticals, providing access at scale.  

Celebrating their three-year anniversary, Viatris wanted to communicate their unwavering commitment to providing access at scale by supplying medicines to one billion patients worldwide. To convey this message effectively, Viatris sought to showcase a new campaign across high-visibility platforms, such as Nasdaq screens in Time Square, online properties, and social media.

Partnering with Kadiko allowed Viatris to showcase their brand front and center at the heart of the busiest city in the United States. We crafted a campaign that captured everyday moments, emphasizing the desire to enjoy these moments with optimal health. "Everywhere Health Matters" was strategically placed as the lead or punctuation to every statement, effectively communicating the why, how, and when.

Our compelling tagline and campaign entitled “Everywhere Health Matters” encapsulates the expansive reach of Viatris on a global scale and was seen by millions.