Cancer Research Institute

Showcasing the Inventors of the Next Wave in Immunotherapy

As a leader in cancer research for over 70 years, the Cancer Research Institute (CRI) has fueled the discovery and development of powerful immunotherapies for all types of cancers worldwide. Nearly every major research institution in the world practicing immunology and immunotherapy has benefitted from CRI funding.

CRI had realized there was an opportunity to leverage their research to combine immunology with bioinformatics to save lives harnessing the power of the human immune system. While the science of saving lives evolved with research and breakthroughs, donor conditions had been evolving as well. These new factors required the development of a new brand, website, and marketing strategy.

Kadiko launched our complete Brand to Demand approach to help CRI meet this moment in their history. After listening and learning, Kadiko was able to successfully reposition CRI as the leader on advancing immunotherapy research, combining cutting-edge science and data in an ongoing effort to expedite new discoveries that bring curative solutions to patients around the world. Based on this repositioning, Kadiko created a new logo reflecting the modern, innovative, scientific brand that empowers researchers in their immunology research.

Kadiko set people, biology, and data at the heart of CRI to form their new brand. With this new branding, we crafted a new interactive website extending the visual brand language developed for the new, modern CRI. Finally, we retold the story of CRI’s value through unique and valuable content like CRI’s timeline, interactive elements, an upgraded donor marketing CTA and operations platform, and much more.