Beyond the Buzzwords: Prioritizing Experience in the Age of AI

By John Assalian, Managing Partner

As we think about all the changes happening in the AI era, one question often comes to mind: What’s really important beyond the buzzwords? For businesses, especially in healthcare, the opportunities are enormous. With a $5 trillion industry at stake, the importance has never been greater. However, one key truth stands out: experience matters.

At Kadiko, we’ve built our business on this truth. It’s not enough to innovate; we must elevate how brands connect with people—patients, providers, and payers alike. Healthcare organizations have often let customer brand experiences take a backseat, especially medical devices, healthcare service organizations, and other life sciences companies. That can’t happen anymore. As consumer-focused giants like Apple and Amazon redefine expectations at scale, it’s clear: we’re living in a new era of healthcare brand experiences. This profound shift towards patient empowerment focused on more control, choice, and access to information regarding healthcare options and decisions. This is a wake-up call to match these principles with the brand experience.

So, how do we meet this moment? For Kadiko, the answer is simple: we prioritize brand experience. We ask the tough questions. How does your brand make people feel? What makes it unforgettable? Is it frictionless, human-centered, and—dare we say—gratifying?

A Snapshot of Healthcare Today

The urgency to act has never been more apparent. Let’s look at the numbers:

Consumerism is a Priority: 90% of healthcare provider executives and 100% of CMOs call it a top focus.
Brand Equity Drives Healthcare Utilization: A well-established brand can increase a patient’s decision to utilize healthcare services.*
Data Gaps Persist: Over 60% of healthcare leaders lack the information to meet customer expectations.
Experience Equals Value: 80% of consumers say a company's brand experience is as important as its products and services.

These insights remind us that improving experiences is not optional—it’s essential.

How Kadiko Helps Healthcare Brands Win

At Kadiko, we believe the brands that succeed are the ones that commit to redefining the customer journey. With over 300 healthcare partners and 130+ awards, we’re proud of how we help businesses achieve transformative results.

Our 3D Framework—Distill, Design, Deploy—is how we turn bold ideas into tangible impact:

Distill: We ingest data from both qualitative and quantitative sources to uncover truths and insights. Based on that, we clarify a brand’s unique value and ensure it stands out in a crowded market.
Design: We create the visual and verbal identity to shape the expression and experience that brings the brand to life.
Deploy: We launch strategies that engage audiences across every touchpoint, from internal teams to external campaigns.

And then we do it all over again, continuously refining based on insights. This iterative approach ensures our clients stay ahead in a fast-evolving industry.

Why Healthcare Brands Trust Kadiko

What sets Kadiko apart is our focus. Healthcare isn’t just one of the industries we serve—it’s the only industry we serve. We combine deep expertise with creative excellence to deliver brands that resonate, inspire, and drive results.

Experience isn’t just a differentiator; it’s a necessity. It’s how healthcare brands thrive in an increasingly competitive landscape. We’re here to help you elevate those experiences to the extraordinary.

So, to our peers and partners in the healthcare industry, it’s time to act. Whether you’re launching a new product, reimagining your brand, or rethinking your strategy, the brand experience you create will define your success.

As we often say at Kadiko, somewhere, a life is waiting. So, where to?