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No. 14

Kickin’ It with Kadiko

Dare to Move

At Kadiko, we know that standing still isn’t an option for brands in fast-moving markets. That’s why we blend bold brand-building with marketing firepower—so you don’t just grow, you thrive. This isn’t theory. We’ve helped launch game-changing medical devices, crafted creative playbooks for trailblazing nonprofits, and reimagined video storytelling for healthtech innovators. Want to see how an integrated approach sparks real momentum? Dive in below!

Mussallem CHD Alliance

A Website with a Vital Mission

Kadiko is proud to announce the launch of the Mussallem CHD Alliance’s website. Our collaborative effort highlights the vision of Linda and Mike Mussallem and their team through thoughtful design and bold messaging. MCA is built for every person born with a heart defect to survive and thrive, no matter where they live, from their first heartbeat to their last. Partnering with the Mussallem CHD Alliance throughout this project reinforced the impact purposeful work can achieve. The website not only reflects their strategic direction but will also serve as a resource and rallying point for all their audiences.

Discover The Site

SleepRes & Kricket

Kricket’s Showstopping Debut

When SleepRes introduced Kricket, their bold new KPAP device, Kadiko helped them break from the typical sea of blues that dominates sleep-related design. We even named the product. We also built a brand expression infused with the warmth of sunrise and sunset; a palette that symbolizes renewal, energy, and possibility. An engaging microsite and anthem video generated pre-market excitement and buzz across trade show appearances. By rethinking the look and feel of the sleep apnea space, our partnership positioned Kricket as the brand rewriting the rules of a comfortable night’s sleep.

See The Website And Video

ImpediMed

AI-Powered Storyboards, Real-World Impact

To help ImpediMed bring its platform to life, Kadiko created an overview video that balances clarity with creativity. Before the cameras rolled, our team used generative AI and test footage to develop storyboards. This approach allowed our team to visualize the final piece and gain alignment to maximize time on set in a working doctor’s office without disrupting patient care. The finished video blends polished live-action with motion graphics, delivering a concise, compelling story of how the device prevents and manages lymphedema. AI turned pre-production into collaboration, ensuring every frame on-set counted for smoother production and elevated storytelling.

See Impedimed Overview Video

Proof, Powered By People

Kadiko specializes in creating genuine and impactful testimonial videos that build trust and engagement. Our video team excels at capturing the stories and insights of healthcare professionals, life sciences experts, industry leaders, and patients. Utilizing effective interview techniques, both in-person and through our Kadiko Virtual Studio, Kadiko produces testimonials that enhance your brand with content that connects and delivers real results.

See Testimonial Videos

Ideas

  • AI in advertising use case map.   Let's Go
  • AI-led (vs human) interviews increase 30-day retention by 17% among all applicants.    Let's Go
  • Google’s Gemini app is ahead of ChatGPT in September for the first time. Distribution counts!   Let's Go
  • Neuralink’s first human patient shares a life-changing impact.   Let's Go
  • The rise of needle-free drug delivery solutions can change the game for polio vaccines and more.   Let's Go
  • Researchers aim to improve heart failure detection in rural areas.   Let's Go
  • Why language models hallucinate.   Let's Go

Kadiko News

  • We’re proud to announce Founder and Chief Creative Officer Paulo Simas has joined the University of Iowa Office of Innovation Advisory Board!   Let's Go
  • Kadiko was honored to sponsor and attend An Evening from the Heart in Los Angeles, joining the John Ritter Foundation in raising awareness and support for aortic health.   Let's Go
  • Kadiko & Supreme Group are headed to New York on October 9th for the MM+M Awards, the gold standard in healthcare marketing.   Let's Go
  • Paulo Simas spoke to industry leaders in London at LSI Europe 2025 with fellow Supreme Group founder, Nicole Osmer, of Health+Commerce.   Let's Go